Infographics are one piece of kit that should be in your content marketing toolbox. They can turn baffling information, complex data or confusing timelines into clear visual graphics that capture the attention of your audience. And that’s because infographics use engaging visuals that communicate information quickly and clearly – much faster than words or images alone can achieve.
What is an infographic?
It’s simple when you break it down. An ‘info’ graphic is an engaging visual device that helps us remember information. Infographics are commonly used when information needs to be accessed quickly, with the added benefit of making them ideal for those of us with short attention spans!
What does an infographic include?
A typical infographic will include imagery, charts and a short amount of text that creates an overview of a topic. In simple terms, think how much easier it is to process an infographic of a weather forecast than to read a lengthy weather report.
Making sense of the science behind infographics
To understand why infographics work so successfully as visual communication devices, you need to understand the science behind our five senses.
Although our senses are constantly bombarded with information, our sense of sight receives far more data than our other senses. The good news is that our human brain is well equipped to deal with this onslaught of information, with 50% of it dedicated to visual functions.
When it comes to images over text, images are processed all at once, while the text is processed in a linear fashion – making images far quicker to absorb.
Infographics are a powerful visual tool to grab our attention
Choosing the best infographic for your information
It all depends on the goal of your infographic and the type of information you need to communicate. Here we’ve listed eight types of infographics that should cover most bases.
What to include in an infographic?
The details you include when creating an infographic will depend on the purpose of the graphic and the content involved, but as a general rule, we find the following is a good outline to help organise your thoughts:
- What are the key takeaways of your content?
- Determine the title, headers, subheads and facts
- Decide on the length of paragraphs and points
- Include notes for the designer with any specific requirements
The benefits of infographics
If you’re wondering how to share complex information within your own digital and print communications, you can’t go far wrong by using infographics. They can help pull the eye in with lively and colour visual devices, make dry content more engaging, and turn complex data into scannable, easy to process information. And when photographic imagery is limited, they can compensate by creating a welcome visual change of pace within your marketing materials.
Are you keen to learn how infographics can be part of your content marketing? Get in touch