Brand Strategy Workbook

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The Workbook takes you through the process of developing a brand strategy, to build the core foundations to grow your brand.

You’ll learn:

• How to audit your current brand assets.
• How to specify your brand’s visions and goals, personality and voice, values, purpose, audience and positioning.
• How to create a brand strategy document to help you define and build your brand.

This research can be used to brief the agency responsible for your brand design and marketing.

Who can it help

Business owners and brand managers.

About the authors

Andrew Sharman and Camilla Sharman are partners at Uproar Creative. They are on a mission to educate business owners about the value of a strong brand and the importance of getting to grips with the core foundations before developing a successful brand strategy.